Project Scope:
When Candice came to us with her vision for The Treadwell Society, we knew it was going to be something special. She already had a strong concept, a meaningful story inspired by her grandmother, Treadwell, and even the beginnings of a logo idea.
Our role was to take those pieces and bring them together into a cohesive brand experience. We refined the visual identity, developed a polished brand system, and created a website that felt just as intentional as the space itself.
One of our favorite parts of this project was helping uncover and tell the story behind the brand. From honoring her grandmother's legacy to creating a space designed for gathering and connection, every detail was rooted in purpose. The result is a brand and website that feel timeless, welcoming, and deeply personal—just like The Treadwell Society itself.